Nonprofit Fundraising

Tips for Your Next E-appeal

Sending e-appeals supports your fundraising.

Author in his office. Photo credit: Author

In nonprofit fundraising, a great way to engage with donors, while asking them to support your mission, is through the e-appeal.

Today is a good day to consider your next e-appeal. Or perhaps your first.

For those new to fundraising, an e-appeal is simply a fundraising appeal sent via email.

If you can’t remember when you sent your last e-appeal, this article is perfect for you. The main idea here is to make sure you are continually asking your supporters to donate.

I like short e-appeals. The perfect e-appeal for me is a quick greeting, a current need, and then an invitation to give. Some insist on sharing a story in their e-appeal, and even though it adds copy, I think this can be helpful at times.

A fundraising team doesn’t need to be big, and doesn’t need to have a lot of extra time to send consistent e-appeals. Quick messages letting your donors know what your need is and what the impact of their donation will be is all you really need. You can definitely take the time to send a longer e-appeal, I’m just letting you know that if you lack the capacity to do that don’t let it stop you from sending something out. It’s better to get…