Starting on Substack

So many questions before I begin this new adventure.

Dan Hanley
2 min readMar 22, 2023


Me in my office. Smiling. White dress shirt on. Assorted art on wall behind me.
Author in his office. Photo credit: Author

Many here on Medium have been a huge help as I decide whether or not to create a Substack account and begin writing a newsletter.

The decision is over; now on to Substack!

I’ve had “add a newsletter” to my business plan for two years. Substack seems the place to be. Even as I start creating my account, I’ve already stopped as my first question pops up.

What do I name my newsletter? It’s the first thing one has to consider when creating an account and asked to add what will become your weblink.

My name auto-fills the space. I’m not sure if that’s what I want my newsletter called, or my link.

I’ve considered using something with the name of my business, Altrui, in the title of the newsletter. Or maybe it’s better if I create a name that alludes to the fact that we do fundraising consulting for nonprofits?



Dan Hanley

I write about nonprofits, fundraising, recruiting, self-care. Human rights, domestic violence, borders, and refugee focused. Sober. Vegan.