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Consulting/Business
Is LinkedIn helpful?
If you work it, it can be.
Like many parts of social media, LinkedIn seems to have it’s positive and negative moments for people. I recently have seen some peers in non-profit fundraising post about their challenges with LinkedIn and after reading all of the comments on their posts (by far negative) I thought I would share some of my experiences.
Just to be clear, I’m not an employee of LinkedIn nor am I paid to write positive things about them.
I have been on LinkedIn for many years. Four years ago I decided that I wanted more from LinkedIn and decided to put more effort in it. Before creating strategy around that I decided to clean it up. I wanted to be connected with people I actually knew, people in my field (non-profit development and fundraising) and people in fields I could collaborate with (corporate leaders, recruiters, activists). This took a while as it was before one could delete from the profile. I had to go through each profile and decide if there was relationship or partnership potential there.
All of that time totally paid off. I ended up deleting almost half of all of my connections, quickly realizing that I had too many connections with people I didn’t know and couldn’t think of how we could benefit each other.
