Nonprofit Fundraising
#GivingTuesday
What the heck is it? Why is it all over my email inbox? And why should a nonprofit particpate?
#GivingTuesday is for nonprofits what Black Friday is for retail shops and Cyber Monday is for online shops.
The difference is that for #GivingTuesday, you the consumer are donating, not purchasing. You are changing the world, making the world a better place. This is how nonprofits see it.
Nonprofits all over the world participate, many will ask you to donate and others may ask you to volunteer. Others may take the day to simply thank you as a donor.
From a donor perspective, depending on how many nonprofits you are connected with, it can become overwhelming. I will probably get 40+ emails asking me to donate for #GivingTuesday.
From the nonprofit perspective, I totally get if you as a nonprofit want to pass on #GivingTuesday. You’re busy, it’s too big for you, and with as many times as you get asked to give that day, you don’t want to put your donors through that.
And, since you’ve begun reading this, give me just another minute to share some ideas with you.
First, whether you decide to participate in #GivingTuesday or not, take some time to make…
