Nonprofit Fundraising

Fundraising Tip — Time For Another E-Appeal

Are you asking those who connect with you via email enough?

Author. Photo Credit: Author

In the world of fundraising there are always discussions about e-appeals, and email in general. How often is too much to send an e-appeal?

I like to turn that question around a bit. Are you sending enough e-appeals?

If you can’t remember the last time you sent an e-appeal to your list, then it’s time to send one.

For some nonprofits, the majority of their fundraising comes from e-appeals.

What is enough and what is too much really depends on your organization, your relationships with those receiving the e-appeal, and your capacity.

July is Almost December in the Fundraising World

When I bring up capacity, this means not just your time, but also those on the program side who will be supplying you with stories and news about what they are up to and successes and challenges they are having.