Nonprofit

Fundraising Tip: The Monthly Donor

Monthly donors can catapult your organization’s fundraising.

Author. Photo credit: Author

Several years ago I decided to begin giving to one of my favorite nonprofits in a new way. In addition to making an annual donation, I decided to make a monthly donation.

$15.00 a month.

The nonprofit explained to me why this type of donation mattered. They shared the impact of giving monthly.

It all made sense to me. As someone who creates monthly donor fundraising campaigns for nonprofit clients, this nonprofit was doing everything right, and I was more than happy to begin donating this way.

If you haven’t delved into the world of monthly (recurring) giving, for whatever reason, I recommend giving it a try. Those you serve with your nonprofit’s mission will benefit. Your fundraising team will benefit. The person making the monthly donation will benefit.

There is nothing to fear in creating a monthly donor program, or even just starting to bring it up in conversations with donors. A donor will either say yes or no, and the no typically means not yet.

A yes is more likely if you have taken the time to think this through. What impact does a monthly donation have that an annual donation doesn’t…