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Nonprofit Fundraising
Fundraising Tip — People Are Still Donating
The news around individual giving may not be good, and that doesn’t mean giving can’t be good for your organization.
In the last month, official reports have come out sharing data about nonprofit fundraising last year, specifically around donor giving.
These reports show a decline in giving last year.
The focus in conversations and social media has been on this. I see it all over LinkedIn and mentioned on podcasts. It’s become quite the talking point. Giving to nonprofits is down.
I’m not a data person, and I trust the reports.
You can trust them too. And then move on.
Don’t let this information stifle your fundraising efforts. The reality is that people are still giving. Many of them. And they’re not giving less. This can be especially true for your donors.