Nonprofit
Fundraising Tip: More on Recurring Donors
When you grow your recurring donor base, your relationship building and fundraising will thrive.
Recurring donors will support your fundraising efforts in many ways.
I have written about recurring donors before, and I talk about them all of the time. Having done several recurring donor campaigns and seeing the amount of them go up for nonprofits, I’ve experienced what they can do for you, your nonprofit, and those you serve.
I often hear nonprofit fundraising leaders mention recurring donors, but usually it’s in passing. A quick “we have that option on our donate page” or something like that.
Many times, that’s as far as an organization gets. It doesn’t take a whole lot of time to go beyond that.
In fact, any amount of time, energy, and resources you put in to growing your recurring donors will come back to your organization tenfold.
It simply takes time, focus, and consistency.
Here are a several things you can do in just a few minutes that will strengthen your efforts. These come from actions we have had clients take while working with them on creating their organization’s recurring donor campaign.
