Nonprofit

Fundraising Tip: More Donor Time

Time with donors always benefits those you serve.

Author about to meet with a donor. Photo credit: Author

Fundraising is all about relationships.

Relationships take time to build and grow.

In this world of social media and email, along with texting, a face to face meeting with someone can be refreshing.

It’s also beneficial, especially for those of us in nonprofit fundraising, those of us trying to give our program staff everything they need to excel in our nonprofit mission.

If someone is a donor to your organization, there’s a reason for that. I like to think that they are on the same page as me and the other staff in that they want to make the world a better and safer place, and they see our organization doing that.

If this is the case, we want to make sure that they have as much information about what we are doing. We also want to make sure that they know what we need to accomplish our mission.

All of this can be done by email, newsletters, social media, etc. Because we want to build relationship with those who support our mission, I suggest we go beyond that.

Not every donor wants to meet with you face to face. In fact, many don’t. That leaves a lot who will.