Nonprofit
Fundraising Tip: Keep Working on Recurring Donors
Once you have started your active recurring donor campaign, it’s vital to not stop.
Your recurring donor fundraising campaign is off and running.
Each board member has committed to a monthly donation.
E-blasts have gone out letting donors know about your campaign, and more importantly, the impact it will have for those you serve.
The impact they can make.
What happens sometimes after the campaign pieces have fallen into place, crickets. People get busy. Leadership thinks the campaign didn’t work as well as you had wanted it to. The excitement of big dollars coming in every month is gone.
This is no time to give up.
In fact, recurring donor campaigns take time, and it all pays off.
Set aside any expectations you had about what success should look like and keep working on this campaign.
Keep connecting with donors one on one and by email blasts.
Keep engaging with leadership, your board, and other stakeholders about this campaign and the impact you know it can have.
