Nonprofit

Fundraising Tip: Implement Your Fundraising Plan

Your organization’s fundraising plan only benefits your mission and those you serve if you implement it.

Author in his office. Photo credit: Author

Your fundraising plan is finished. Now it’s time to take on another perceived difficult task: implementing it!

You can relax because implementing your fundraising plan is a process, not an event.

Before we begin, these thoughts can also be used for a business plan if you’re not in the nonprofit world. The key points work well in both worlds.

You can start slow. A great way to start is to send a quick note of thanks to all who participated in the plan, sharing your gratitude and excitement to begin. Then go right into one of the first tasks. That could be one of a dozen action items, and I suggest taking on one that is continual throughout the year.

Let’s say e-appeals. Taking on e-appeals could mean taking a good look at your email list, and checking your open rates and your click-thru rates. It could mean beginning a new process of writing e-appeals and creating a schedule of when you want to send them, and why.

The key here is to begin implementing your fundraising plan.