Nonprofit

Fundraising Tip: 10 Actions to Start or Grow Your Monthly Giving Program

Monthly donors can change your relationship-building and fundraising.

Author working on a monthly giving idea. Photo credit: Author

In all of my work leading nonprofit fundraising teams, and with all of my work working with clients at Altrui, my favorite way to fundraise has been creating monthly donor campaigns.

Whether you are brand new to monthly giving, have wanted to jump into it for some time, or have a thriving monthly giving program now, I hope some of these actions will benefit you and your organization.

This is one of those posts of mine that need a little more time. Please take your time with this list. I want to make sure you read all the actions so we can affect your monthly giving.

These actions are based on plans I have created and monthly giving strategies I have used for small to medium-nonprofit fundraising teams. They are not in any order.

1. Decide who will run your monthly giving program. You have a much better chance of success if one person is responsible for the program.
2. Get as many people on board to support the program as possible. I like to have every board member as a monthly donor if possible.
3. Invite everyone to…