Denim Day 2024

What is it and why it’s important.

Author in jeans for Denim Day. Photo credit: Author

April 24th is Denim Day.

It’s been happening since 1999.

Denim Day was created by a nonprofit called Peace Over Violence in Los Angeles after a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the 18- year old victim was wearing tight jeans she implied consent.