Business

Business Tip: Clean Up Your Social Media

From your website to platforms you’re on, keep them up to date.

Author at a business event. Photo credit: Author

This started as a fundraising tip, then went to a nonprofit tip, and I finally landed on a business tip.

In fact, these suggestions can be helpful to anyone with a presence on social media, including a website.

First, keep in mind that, unless you have the capacity to be everywhere, don’t. Pick one or two platforms and excel in showing up there before you grow to a third.

This is super important because I see many businesses and nonprofits with a huge selection of social media platform logos somewhere on their page, but when I click on one the last post was two years ago.

Did you close?

No. It usually means that whoever was excited about being on that platform left, or got so busy that this platform, and potentially others, are no longer a priority for their time.

It just doesn’t look good to have links that go to a platform that is no longer used, or worse, it goes nowhere.

Even if you are active on all of the platforms linked from your website, it’s a good idea to click through to them from your website every once in a while just to ensure the…