Nonprofit Fundraising
Being Inclusive in Fundraising
Making sure our data (and actions) reflect all we need to know about our donors.
I recently met with a development person from an organization that we support financially. They were one of the first organizations we donated to upon our arrival to Los Angeles almost eight years ago. Our first donation was not our last, and now we are “members” as well as being vocal supporters.
Donors come from all walks of life. We are different genders, races, martial statuses, gender identities, orientations (as in sexual), faiths, classes and this list could go on and on.
We as development professionals and fundraisers need to be inclusive. Yes, there are some non-profits that might not want donations from certain parts of society, yet for me, serving clients whose missions are in human rights and animal rights, I work to remind clients to be as inclusive as possible, and as honorable as possible to all donors.
I say “I work to be” because I give it an honest try. I may not always succeed.
From how we use salutations in our donor letters to how we refer to a donor’s significant other, to how and who we thank, this is something we really need to pay attention to.
